Hi, I'm Surabhi.

I turn complex product problems into clear, tested experiences.

Senior product designer with 5+ years across SaaS, agtech, mobile and web. I own UX and UI from the first messy question to hi-fi design and handoff.
I design in Figma and directly in code with AI tools, so ideas become something people can test, fast.

View my work
What I do

End to end, from research to release

01

Research that leads to decisions

User interviews, usability testing and research synthesis that give teams clear priorities, not just insights.

02

From flows to polished UI

User journeys, information architecture, wireframes and prototypes through to hi-fi UI for mobile and web, built on design systems.

03

Collaboration that keeps teams aligned

Workshops, stakeholder alignment and documentation across product, engineering and business.

04

From design to working product

I'm fluent in Figma and design directly in code with AI tools like Claude Code, choosing whichever gets the team to a testable product fastest. Product decisions, accessibility and quality stay with me.

Selected work

From question to working product

UX case studies

Journey map for creating a work request
Colleago B2B2CLive · iterating

From phone calls to one request: a client portal for temp staffing

94% task success on timesheet approval · 22 agencies

A client portal that replaces phone calls and emails for booking temp staff. I lead its design, test it with hospital managers and ship changes in code.

  • Complex workflows
  • Usability testing
  • Design in code
  • Figma
  • Claude Code
  • Git
Read case study
Farm Tasks discovery workshop board
Sensand B2B

Designing farm tasks into an existing IoT platform

7 roles aligned in a 90-minute workshop

Farm Tasks lets managers in Blockbase assign a job to a place on the farm map. I led discovery and design, and tested the mid-fi with pilot farms.

  • Workshops
  • Research
  • Design systems
  • UI design
  • Miro
  • Figma
  • Confluence
  • Loom
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Apta kickoff workshop board
Apta B2CIn beta

A health tracker for families living apart, live in 2 weeks

Live beta in 2 weeks

A health tracker for families living apart that turns lab-report photos into trends, with no medical advice. I designed it in code and tested it with real families.

  • Research
  • UX
  • AI prototyping
  • Usability testing
  • Claude Code
  • Next.js
  • TypeScript
Read case study

UI work

Selected UI

Seven mobile apps, three web platforms and a point-of-sale redesign, from bold new brands to data-heavy systems.

See UI work
Design systems

Building design systems and component libraries

I've built and looked after design systems across SaaS, mobile and web products, so teams reuse what exists instead of redesigning it.

  • Merged

    I led the merge of two Sensand component libraries into one, structured as sub, content and usage components.

  • Built for speed

    A lo-fi library at Sketchli that got designs to clients in about two days.

  • Reused in code

    Claude Code builds from the existing components, not new ones.

See my design systems
AI workflow

How I design with AI

I use AI to get to testable ideas earlier: synthesising research, exploring edge cases and building prototypes from real components, so decisions get validated with users sooner. The problem, the decisions, accessibility and quality stay with me.

See my workflow
About

Before pixels, there was fabric.

From textile design to digital products since 2020. The work is the same at heart: bring the makers together and get the details right.

More about me